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Springpoint: A Senior Living Industry Leader with Over 100 Years of Experience

Smiling residents of a senior living community.

It’s a major life decision to move to a senior living community. At Springpoint, we want it to be one of the best decisions you’ve ever made. That’s why we offer a full spectrum of options for comfortable senior living in each of our Life Plan communities and affordable housing residences.

From our humble beginnings in 1916 as an organization providing housing to a small group of seniors, Springpoint has since evolved to be a premier leader in senior housing and care that now serves over 4,000 adults. We take pride in helping seniors live a more vibrant lifestyle while offering them more opportunities to pursue their passions.

With over 100 years of experience, we stay true to our commitment to quality. But, in recognition of this evolution, we wanted to take inventory of our brand and the way we talk about our organization.

Our Evolved Branding

Our goal was to understand our overall brand and celebrate the unique personalities of each of our communities and services, while uniting them under one entity. To do that, we had to consider who we really are. We spoke to hundreds of individuals from throughout our organization through focus groups and surveys. These representatives included members of governance, senior leadership, staff and residents, who kindly shared their thoughts, feelings and insights on where we are excelling and where we need to improve.

With the wealth of information collected and analyzed, we then worked with a team to build the strategic brand architecture. The elements of the new architecture include an updated mission, vision and values, as well as a brand platform.

And we’re happy to share with you what we found.

Our Mission: To inspire our family with endless opportunities.

Our Vision: To be the premier provider, offering exceptional services and innovative programs that empower those we serve and those who serve them to experience the best that life has to offer.

Our Values:

  • Respect: We recognize the value and dignity of every person.
  • Compassion: We seek to understand and empathize with others.
  • Service: We strive to exceed expectations.
  • Excellence: We strive for the highest quality in all that we do.
  • Integrity: We are honest, responsible and ethical.
  • Commitment: We are accountable to the greater community.
  • Innovation: We aim to continuously improve our services and organization.

With this change, we are also redefining our brand from “Springpoint Senior Living” to simply “Springpoint.” This allows for all housing and services to be inclusive under one entity.

Defining the brand is only the beginning. For a brand to be meaningful, it can’t simply be written down on a piece of paper — it must embody the heart and soul of Springpoint. Every interaction throughout our organization must reinforce our brand message, every day. Together, we will continue to find ways to live and embrace our brand as a community.

It’s an exciting time for everyone at Springpoint, especially our staff and residents. As we focus in on our new company outlook, we look forward to discovering new ways to better serve the people whose unique personalities make every Springpoint community so special.

Learn More About What Makes Springpoint Unique

Richard Schlenger, a resident at Springpoint community The Oaks at Denville, shares, “While I loved my old house, The Oaks is my new home. It is the best place for me to be. My family is happy for me and I am happy to see them smile when I talk about The Oaks. It’s been the perfect place to call home.”

Come see for yourself why Springpoint residents are happy to call these communities home. Contact us today for more information and to schedule your personal tour.

Let’s connect.

If you have questions or comments about Springpoint or our communities, we’re here to help.

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