Springpoint is pleased to announce Wes Meltzer as the new Vice President of Marketing and Communications. He is responsible for the overall marketing, communications, and branding efforts for Springpoint and all affiliates, including public relations and lead development. Wes oversees the Springpoint in-house marketing team and multiple external agency partners.
With over 20 years of experience, Wes is an analytical and results-driven marketing and communications leader in nonprofits, with expertise in consumer marketing, public relations, and internal and external communications. He is efficient in building and leading creative teams to produce award-winning work that also succeeds at core business objectives.
In his previous role as Director of Marketing and Communications at Westminster Communities of Florida, Wes was responsible for all marketing and communication efforts – including lead generation, media relations, and internal communications – across 23 communities throughout the state. He also supported and developed marketing plans focused on independent living sales for existing campuses and new developments.
Originally from Oregon, Wes received a Bachelor of Science in Journalism at Northwestern University.
The entire Springpoint community looks forward to Wes’ contributions as the organization’s new Vice President of Marketing and Communications.
